Michael Coppola

Filmmaker · Founder · Builder

Build theAI-nativeagency.

I decode the decisions shaping AI, talk with agency founders changing how they work, and turn both into practical ideas you can use in your agency.

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CEO Breakdowns Covering

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The Mission

“Understand the shift. Change how your agency works. Keep what makes it yours.”

I'm Michael Coppola. Italian-born filmmaker, entrepreneur and founder of AI Business Transformations. I also build Vythos, separately from the show.

I left Italy, built a decade in London's advertising and film production industry, then pivoted everything into AI. That background in visual storytelling is what makes these breakdowns different.

AI leaders decoded. Real agency stories. Practical playbooks for founders.

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Three ways to build an AI-native agency

AI leaders decoded

What big decisions in AI mean for agency founders.

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Agency founder stories

Conversations about what changed when founders put AI to work.

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Practical playbooks

Useful moves and experiments to consider for your own team.

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AI Business Transformations

Agency AI ideas.
In Your Inbox.

AI leaders decoded, real agency experiments, and one useful decision to consider for your own agency.

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The CEO Series

Every CEO. One Channel.

Eight breakdowns. One continuous story of the AI revolution and the people behind it.

Channel Mission

Understand the technology changing agency work.Learn from founders putting it to use.Build the AI-native agency — without losing what makes it yours.
Separately from the channel, I'm building Vythos, a product for agency teams.